Zoosk - Review

Ratings for Zoosk

Overall rating:

In practice:



Value for money:

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Conclusion: Zoosk in South Africa is a well liked and appreciated service. Despite its longevity, Zoosk never compromised on its principles and customer service. We think Zoosk is one of the best services on the market.

Zoosk at a glance:


  • Unique Behavioural Matching System
  • High value brand with solid rep
  • Easilly accessible customer services
  • Safety online is taken care of
  • Good and comprehensive search


  • Site is a bit over complex
  • You do have to pay to use the full service

Our recommendation for more success

Zoosk South Africa is enjoyable and there is a lot to play with on the site. You can see all of this for yourself, just by registering. Registering is free! And something that really doesn’t take much time at all. So try before you buy. Sign up and see if you like Zoosk.

Zoosk numbers

Success ratio

  • 100 contact requests in our test profile
  • 6 resulting conversations
  • 1 out of 10 requests get an answer.

Contact ratio Zoosk

Member statistics

46% Women

54% Men
Female ratio at Zoosk

Suitability for Flirt

  • Good instant messaging function
  • Carousel is a fun feature

Suitability for Flirt

Local activity in South Africa

  • Members in South Africa: 2.500.000
  • Search trend: 50.000

Activity grade in South Africa

1. Zoosk South Africa review: summary

Zoosk is a much heard of and long established product that is the first choice for singles . It delivers a tried and tested solution, but also a site that stays at the cutting edge with new features and mobile functionality.

The core of the brand is a matchmaking system that learns about you as you browse. The ‘behavioural matching system’ promises to more accurately match you as you express your preferences.

Practical test and experience: Nice profiles and a high level of contacts. Our usage of the site was encouraging and indicated that there was a good standard of activity and interest on the site.
Functions: Some great functions on Zoosk. Almost too many! But a fun site that is very interactive. You could lose yourself for days trying to understand all the different tools. We advise concentrating on the better ones like Smartpick and Insight.
Zoosk user-freindliness: Customer friendly and well-designed for ease of use and peace of mind. Zoosk scores especially well in comparison to many in the industry. Good site and decent level of service.
Value for money:  Zoosk is a good and well known service, but comes in at a very reasonable price. Looks good value for money when compared with many others.


2. Zoosk South Africa Practical Test

The Zoosk experience test is based on thorough usage and exploration of the site. to get a full idea about the service, two profiles were created, one male and one female.

In addition, we had a look at Zoosk’s reputation online, reading through reviews and forums to get an idea how customers feel about the product.

First impressions

Zoosk has an appealing full screen home page that, with its high quality of design, instantly reassures users that Zoosk is a major brand in the online dating world. This is no lie, as Zoosk remains one of the best established companies for desktop and mobile dating.

Registration is possible through Facebook and Google+. Following a few basic questions about height and ethnicity, the rest of the data, including your profile picture, is imported.

Picture: Profile view in Zoosk Search

Your first view of the platform after registration also creates a good impression. It is well designed with the centre of the page on a new profile and the menu down the left hand side. It has a ‘social media’ style format that is designed to appeal to all ages.

Contact Test

To get an opinion of how numerous members are accessible online on Zoosk we conducted a contact score. Dating sites come in umpteen diverse shapes and sizes, but always the most key matter for the client is how many contacts he or she makes. How many folk get in contact and how many people answer to messages. Our reach score creates a value against this essential measure for every web site we review. Zoosk did very comfortably in this test. There were a whole lot of members online and it looked like a respectable spread of members over the country.

Signing up for the serivce as a man, we put out 100 contact initiations on Zoosk. This was done using a mix of all contact features. For example, by messaging, 'liking', 'winking' and sending a gift. We received 21 responses of which 7 were winks and 14 were messages. This is a decent score and shows that there is a reasonable level of activtiy on the SA version of Zoosk (the test was conducted in Cape Town). -

Profile Quality

The grade of the profiles is by and large superior. Picture calibre tends to be great and indicates a membership that looks passably advanced and computer educated . Most profiles also feature a reasonable level of information available. This is a lot to do with many accounts being coupled to Facebook or google+ in order that data is imported direct.

Profile tip: If you're investing any period of time or money with Zoosk, be certain that you spend some time on fashioning your profile. Reply to the questions, corroborate your profile and, most significantly, upload lots of cracking pictures! Time spent on these activities will not be time squandered!

Zoosk also has a range of Profile confirmation choices that offer up genuine protection that the person you are looking at is honest.

Phoney profiles can be a problem for all dating services and often the test of a company is not whether they have fake profiles on their books, but how many. All the same, our impression of Zoosk was very certain in this respect. Zoosk has a truly good system of profile proofing (see features list below) and most of the profiles seemed real to us.

Conclusion Zoosk functional test: Generally Zoosk performed fine. The user interface and design of the internet site are very attractive and functionally superior . In the liaison test it appeared that big numbers of people are using the company and the profiles were of a really pretty lofty standard, sounding genuine and appealing by and large.


3. Functions and profiles on Zoosk South Africa

Zoosk’s core offering is its singular behavioural matching scheme. This is designed to learn about its customers as they search through profiles and use the service. It makes the matching process very easy and many people will be glad enough just to use this as the foundation of their search. Zoosk also provides a great deal of different features that customers can make use of. We have summarised our view of the most important ones:


The search function on Zoosk is not the centrepiece of the service. Zoosk aims to furnish you with matches that are eligible, without you having to actively hunt these out or mess about with filters. Zoosk does provide for those who want to take greater command and provides a search function with lots of options. Age and location of course, but if you go to ‘advanced search’ these options extend to ethnicity, family status and more. Comprehensive


The Carousel

The Carousel is a relatively new and Tinder-like feature. It offers a selection of images that you can ‘like’, ‘dislike’ or ‘maybe’. We're not quite sure what worth the ‘maybe’ button gives, but in general this is a diverting feature and the easiest way to surf through your profiles. Top feature!

Communication Features on Zoosk South Africa

To equal the high ammount of search functions, there are also a lot of communication features as well. To express your interest you can:

  • Wink
  • Like and maybe
  • Message
  • Chat
  • Video Chat
  • Send a gift

There are varied approvals or payment requirements for different forms of communication. You can wink and like free of charge and to send out a gift you are required to amass enough credits (called coins), but to swap messages and chat, you do need to be a premium member.


Insight is a feature that permits you see how the unique behavioural matching system is monitoring your movements and defining your profile. It features an graphical illistration of the type of characters you like, the type of people who like you back and an overall score of your ‘dating style’. This is a great feature that produces intriguing and useful facts about how you interact with the service. Some of it might surprise you!


Picture: mobile view of Carousel


Smartpick sends you through recommendations that are specifically suited to you. It is a feature that delivers a bit more matchmaking to the Zoosk service in parallel with the more standard approach. These matches are based on your filled in profile or, failing that, rely on the behavioural matching system to select your dream profiles.

Picture: Smartpick on Zoosk

Profile Verification

There are lots of ways in which Zoosk attempts to verify the photos and profile information of its members. These include ‘Facebook verified’ , ‘phone verified’ - where the users has submitted a valid phone number and ‘video verification’ . This is a really great feature from Zoosk . Excellent feature.

Summary of features on Zoosk: Zoosk almost has too many features and while some of them, like ‘insights’ and ‘photo verification’ are great, others such as ‘gifts’ are pointless. Some customers are likely to get in a muddle about which system they are using. On the plus side, if you do take the time to really understand all of this, it gives you a lot to play with and a higher chance of getting the right set-up.


4. Customer Friendliness on Zoosk South Africa

Customer friendliness is a very important issue for the clients of online dating sites. The extent to which dating sites respond to problems their customers have varies a great deal from one to another. How easy is it to get in touch with customer services? Does the site automatically renew subscriptions?

Picture: Customer Care contact page on Zoosk

Termination at Zoosk

Zoosk subscriptions are automatically renewed unless you actively cancel the service. This is very common (almost universal) practice amongst dating companies so we don’t score Zoosk down for this fact.

Zoosk makes cancelling your subscription easy. Whereas some dating sites make customers endure lengthy processes to cancel, Zoosk allows its customers to do this at the touch of a button. A big plus point for Zoosk.

Service and Design on Zoosk

So Zoosk is nice looking, but on the complex side. It’s abundance of features ensures it is fun to explore and play with, but it also can be a little confusing for the user. In the end most customers just want to be able to browse their match list and have a clear idea of how the system works. Zoosk gives you the sense that there are options you haven’t explored fully. So while we liked the design and look of Zoosk, we would recommend you don’t attempt to make use of every single function.

Mobile use Zoosk/The Zoosk App

Zoosk has a mobile app that is simpler and easier to use than the desktop site. We like sites that provide both good apps and desktop options. This allows you to use the service wherever you are and that you can sit down and write messages using your PC and the comfort of a full sized keyboard. 

Summary of Zoosk's usibility: Zoosk does well on user friendliness . It is easy to communicate with the company and they permit you to cancel your subscription simply and without unnecessary fuss. Their site is not as nicely laid out as it could be, but it’s a nice looking design and overall we feel that the Zoosk website is relatively ‘pain free’. A good service.


5. Value for Money at Zoosk South Africa

Most dating companies offer a free trial of their product, but to use the service properly and communicate freely with other people you nearly always have to shell out for a Premium Account. Zoosk is no different and to communicate with your contacts, you are going to have to pay a fee. We don’t question the necessity of this. At the end of the day online daters always must pay if they want to use a quality service. Instead, we focus on how Zoosk scores on a ‘value for money’ calculation. Is it good value relative to other sites on the market?

Exclusive benefits of premium membership Zoosk

  •  Unlimited write messages and read (absolutely necessary, includes chats)
  • See who has visited your own profile (useful)
  • Smartdate (necessary for serious dating service)

Premium Membership with Zoosk

Zoosk Premium Membership is available in three main options*:

  • A 6 months subscription costs  R160 per month  (50% cheaper per month than the 1-month option)
  • A 3 months subscription costs  R213 per month
  • To sign up just for one month only costs  R320

*these prices were current at the time of writing, but may change

We suggest going for the 6 month offer. This comes at a big, per month, dsicount and will allow you to take your time and get the best from this service

Caution: Premium Membership will renew until you instruct Zoosk otherwise. Luckily Zoosk makes this process easy, but make sure you do it before your subscription period ends.
Conclusion about Zoosk's value for money: Zoosk is good value compared to other online dating services.The standard of the service, in adidition to the number of active members on the site makes it worth parting with some money for. The charges are not high. Generally then, very good value for money.



Flirt ranking

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Zoosk summary

Reviewed brand: Zoosk
Evaluated by: Dating-Navigator.co.za
Last update:
Overall rating: 4 / 10

Overall user ratings


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